Accounts of negotiating behavior in other cultures almost always point to a particular group’s tendency to act
emotionally. According to the stereotype, Latin Americans show their emotions at the negotiating table, while the
Japanese and many other Asians hide their feelings. Obviously, individual personality plays a role here. There are passive
Latins and hot-headed Japanese. Nonetheless, various cultures have different rules as to the appropriateness and form of displaying emotions, and these rules are brought to the negotiating table as well. Deal makers should seek to learn them.