The difference between selling and marketing is very simple. Selling
focuses mainly on the firm’s desire to sell products for revenue. Salespeople
and other forms of promotion are used to create demand for a firm’s
current product(s). Clearly, the needs of the seller are very strong. Marketing,
however, focuses on the needs of the consumer, ultimately benefiting
the seller as well. When a product or service is truly marketed, the
needs of the consumer are considered from the very beginning of the newproduct
development process, and the product-service mix is designed to
meet the unsatisfied needs of the consuming public. When a product or
service is marketed in the proper manner, very little selling is necessary because
the consumer need already exists and the product or service is merely
being produced to satisfy the need