A simple life is the essence of the culture of Denmark. Not much weight is given to possessions or high income, and bragging is considered to be quite rude.
When meeting citizens of Denmark, culture is a big part of the type of polite greetings you will witness. Introductions are often made on a first-name basis with a handshake. Don't be the one to sit beside a stranger in a bus, or to initiate a conversation with a local - Danish culture views this as being somewhat disrespectful.