Peter is the team leader of a group who were briefed to come up with ways of improvise customer communications at Walton’s department store. After three weeks of information gathering and meetings the team made the following recommendations:
• Extend telephone coverage by one hour per week, to answer more enquiries
• Update webpage at least once a week
• Research further the idea of holding store meetings to answer customer questions directly
Peter feels sure that these are good ideas but fears the management will not approve them because they are costly. He cannot decide whether to present the ideas to management or not.