Culture is seen as an important way to address social tensions. It is strongly promoted by the municipal office. This is intended to position Rio as the country’s cultural capital but also to use culture as a tool for urban transformation, economic development and social inclusion. Through five key programmes focused on supporting and implementing local cultural and creative projects, the municipal authorities want to widen cultural production, democratise access to culture, expand the network of public cultural spaces, protect and encourage cultural diversity, and promote local culture at national and international levels. The Creative Economy Support Programme invests in production, commercialisation, infrastructure and training in the sector, with an emphasis on cinema and TV. The private sector is also heavily involved in sponsoring culture in the city, particularly large festivals, cultural infrastructure projects and creative economy developments.