Furthermore, the relevance of the different causes not only varies with environmental
context but also varies with different types of playermay be at potential disadvantage when it comes to the use of co-option strategy, as government and the public often appear to be more sympathetic toward smaller and less advantaged firms. Smaller firms may have to reply more on their own initiatives in creation and innovation due to their lack of opportunities in participating in more productive or lucrative strategic alliances or consortiums in their industriess For instance, a dominant firm