The key to business success is producing quality goods and services at a reasonable cost. Good products and services do not have to be promoted. They will sell themselves. If possible, products and services should be standardized to keep costs down.
The key to business success lies in persuading potential customers to buy goods and services, through advertising, personal selling, or other means. Potential customers must be informed and convinced of the benefits of the products or services.
The key to business success is to integrate all company activities and personnel toward satisfying customers, while providing satisfactory profits to the firm. The firm should find out what benefits consumers want and then provide these benefits through goods and services.
The key to business success lies in satisfying the important "publics" of the company. The publics include consumers, employees, stockholders, governmental agencies, suppliers, and the public at large. All of their interests