With respect to The customer, I will:
Maintain honesty and integrity in my relationships with all customers and prospective
customers.
Accurately represent my product or service in order to place the customer or prospective
customer in a position to make a decision consistent with the principle of mutuality of benefit
and profit to the buyer and seller.
Continually keep abreast and increase the knowledge of my product(s), service(s), and
industry
in which I work. This is necessary to better serve those who place their trust in me.