The study results suggest that any rollout of a knowledge management system in a new
country or region should be tailored to values and cultural preferences of employees in each
of the countries, where corporate KM systems will be used. Specifically, in some countries
there is a need for the development of online interfaces, which reflect local preferences for
colors, layout, and other design elements; at the same time, employees in other countries
may be less sensitive to these issues, or will have preferences, similar to those of the
employees of the corporate headquarters. The bottom line is that any introduction of
country-specific knowledge sharing systems, websites or online community web pages
should be based on a cultural needs assessment, and identification of culture-specific
barriers to knowledge exchange.