The use of on-the-job training as a method of training also seems to better meet the needs of services salespeople.This may be driven by the heterogeneity inherent in the service product. Since each product is unique for the customer, the approach of learning while actually doing may help prepare the salesperson for more situations than a classroom setting would permit. This would fit within the conceptual framework of Weitz, Sujan, and Sujan ( 1986) who assert that by increasing the richness and interconnections of the salesperson's knowledge structure, more effective sales presentations can be developed.