Since standardvehiclesarepoweredbyinternalcombustionmechanismsthatrelyonfossilfuels,
electric vehiclesthatarepropelledbyoneormoreelectricengineshavebeenproposedasan
alternativetopromotesustainablepersonaltransportation.Inthispaperweproposeageneraldemand
model forvehiclepurchasesattheindividuallevelassumingthatthenecessarymicrodataisavailable.
We thenlisttheidealmicrodatathatwouldbeneededforestimatingthisgeneraldemandmodel.
For elaboratingthislist,wetakeintoaccounttheparticularitiesoflowemissionvehicles,with
emphasisintheircost-reliability-environmentalbenefitstradeoff,aswellasthepotentialityfor
evaluationofwelfareimprovingpoliciesrelatedtoadoptionofenergy-efficienttechnologies.We
discuss datasourcesandcollectionstrategiesforthedifferentattributesofthemodel,especiallyfor
those characteristicsthatarenonstandardsuchassymbolicvalues.Forinstance,wediscusstheroleof
range anxietyasabarrierofadoptionofelectricvehicles,andtheimpliedrelevanceofincludingdriving
range togetconsumers’willingnesstopayforbetterperformingelectricbatteries.