In addition to the above factors, the consistency of the competitor's goals and strategy should also be examined. First, internal consistency exists when goals are mutually achievable, when key operating policies address• the goals, and when goals, and policies reinforce each other. Second, environmental fit exists .when the goals and policies exploit industry opportunities, deal with threats, and respond to broader societal concerns. Third, resource fit occurs when the goals and policies match the resources available to the firm . Fourth, communication and implementation can occur successfully when the goals are understood by the key implementers, there is sufficient congruence between goals and policies and the values of the
- general managerial ability
- corporate portfolio
- human resources
- relation ship with key publics (for example, government)