Marketing safety is a proactive strategy for the safety manager to cut through workplace clutter and position the safety message in the top of the mind of employees. Incentive programs should be treated as promotions. Promotions actively engage employees with positive appeal to focus their attention to the safety initiatives. Unlike any other tool, incentive promotion programs provide positive appeal, excitement, and give greater frequency value to marketing safety in the workplace. Marketing safety incentive programs with advertising tactics will get results. When developing a safety incentive program, make sure to include aggressive weekly or daily messages to keep exposure and frequency high.