Our findings have the following managerial implications
for life insurance companies. First, the fact, that CSR initiatives
enhance customer satisfaction, corporate reputation,
and brand equity, encourages managers of life
insurance companies to continue investing in CSR initiatives.
Customers tend to be more satisfied with companies
that are more socially responsible, perceive these companies
more favorably (in terms of corporate reputation and
brand equity), and reward these firms.
Our findings have the following managerial implicationsfor life insurance companies. First, the fact, that CSR initiativesenhance customer satisfaction, corporate reputation,and brand equity, encourages managers of lifeinsurance companies to continue investing in CSR initiatives.Customers tend to be more satisfied with companiesthat are more socially responsible, perceive these companiesmore favorably (in terms of corporate reputation andbrand equity), and reward these firms.
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