A: IKEA has taken standardization approach. It has its unique business culture whereby its stores are painted in Swedish national colors and furniture products bear Swedish names in addition to model numbers. A typical IKEA store also comprises a Swedish cuisine restaurant, a grocery store and a supervised baby care room and play are for children. Throughout the world locations in which IKEA has presence, its stores are selling furniture under the same philosophy of “everyone saving a little so that all can save a lot”. Under this strategy of cost reduction, IKEA sells unassembled furniture to customers whose role in cost reduction is to assemble the furniture at home.