Bargaining power of suppliers is a measure of the influence that suppliers of part, materials, and services to firms in an industry have on the prices of these inputs. When companies can buy parts, materials, and services from numerous suppliers, the companies will be able to bargain with the suppliers to keep prices low. On the other hand, if there are few suppliers, or if a company is dependent on a supplier with specialized skills and knowledge, then the suppliers will have the bargaining power to dictate pricelevels. To day, there are so many suppliers of inexpensive, standardized part, computer chips, and video screens that dozens of new companies are beginning to manufacture flat-screen TVs. One of those companies is XOCECO (ZO-say-co), a Chinese company that has made inexpensive, low-quality TVs for two decades. But with dozons of conpanies able to supply the high-tech parts it needs, Xoceco was able to enter the flat-screen TV market without having to spend millions of dollars on research and development. Instead, it is simply buying the parts and software it needs directly from suppliers, assembling the TVs in its factories, and then undercutting the prices of now-struggling market leaders like Sony.