Job satisfaction and organizational commitment are two important work attitudes that managers can strive to improve among their employees. And these two attitudes are strongly related. Both affective and normative commitment are related to job satisfaction. Increasing job satisfaction is likely to increase commitment as well. To begin with, managers can use attitude surveys to reveal employees’ satisfaction or dissatisfaction with specific of their jobs. Then they can take action to make the deficient aspects of the job more satisfying. Work attitudes are also important because they influence business outcomes. Job satisfaction and organizational citizenship behavior are linked to customer satisfaction and company profitability.46