Developing a program of social responsibility
• Secure the commitment of top executives
• Plan the program
• Appoint top-level executive as director to implement the plan
• Prepare a social audit
- A comprehensive report of what the organization has done and is doing with regard to social issues that affect it
Funding the program
• Pass program costs on to consumers as higher prices
• Absorb the program costs as a business expense
• Seek tax reductions or other incentives