In the following, power imbalance will be discussed in further detail. Power imbalance has different facets in conventional bullying such as physical dominance, older age, higher social status of the bully. Some of these aspects might also be relevant for cyberbullying, for example the social status of the bully. In conventional bullying, social status has been divided into two relatively independent constructs: Social preference and perceived popularity. Social preference (also known as peer acceptance, likability, or sociometric status) describes how much a person is liked by others. Perceived popularity, on the other hand, describes if a person is considered popular in terms of prestige, visibility, or dominance. Research indicates that conventional bullying is positively associated with perceived popularity (the "popular bully") but negatively associated with social preference of the bully.