Facebook’s approach to global expansion was rather simple. They actually never owed their initial success to the home market in the U.S alone. In 2007 London was the most popular city on Facebook therefore the potential for global expansion was there. This had to do in part because of the shared language with the U.S. Facebook knowing this decided to translate the site into different languages so that people from other countries may join instantly. This proved to be a global success rather than target each country specifically they accommodated the site to fit different languages which was a rather simple move for them as it took less than a day to translate the site into French.