. Speak to a high school class on Career Day. Those kids have credit cards, and parents with credit cards, and they tweet. (I’m joking about preying on teens with Visas…you know that, right?)
12. Have a grand opening party—even if your launch is online.
13. Launch on your birthday. It’s just more fun that way.
14. Have a pay-what-you-can day.
15. Don’t be shy about all the awards and accolades you’ve earned—create a special section on your site’s About page just for that.
16. Have ongoing giveaways on your site to engage customers, generate content, and build up subscriber base. e.g. “Answer Today’s Q&A and you’ll be entered to win the Awesome Gift of the Month.” Get cool people to donate the Awesome Gift (or Service) of the Month and they’ll help with the buzz.