Ethics in business are about distinguishing between the right and wrong business practices and adhering to ethical principles when involved in them. One of the main reasons behind these surprising failures is the lack of business ethics. But, a business that is based on ethics, which is to say, where strategies and decisions are based on morals, can run successfully for long. In addition, behind any successful business, is a combination of acumen and strong ethics. So we can say that the truth is that strong ethical values contribute to the success of a business.