The Tetra Top® with separable top package, first launched in late 2013, has a unique feature: a pre-cut perforation in the outer layer of cardboard means the plastic top comes away from the carton body with a simple press of the thumb, enabling both parts to be recycled without impairing functionality.
Developed in response to consumer demand for solutions that would make it easier to recycle packaging, the package also fits with existing waste management infrastructure, which often requires paper and plastics to be recycled separately. By separating the carton body from the plastic parts, the recycling stream is cleaner, creating savings for recyclers in terms of both time and money and also making it easier for them to sell on any materials they cannot recycle themselves.
The package was first launched in Denmark and Sweden with customer Arla Foods’ Yoggi yoghurt. The consumer response was very positive, with more than three-quarters saying that it would help them to recycle more. Since then, the package has been rolled out across Europe and in Japan.