competence -- the core of a professional
professional services are titled as such, not because other services are inherently unprofessional. but because there is a culture and heritage of professionalism across the various sectors: law, accountancy , surveying etc. based on standards. usually established by law or governing bodies. it is this standards that set the rules of engagement and underpin the professions profile of high standards. price and rewards.
critically , competence in the professions is not judged purely on current advice or performance. it has greater tangibility and substance built on qualification, lifelong study and proven experience.
As a MBD professional you should seed to match that 'professionalism' and demonstrate equally a portfolio of competence. if the importance of planned and committed marketing and business development is still questioned in some firms - especially when it concerns dealing directly with clients - then your hand will only be strengthened if you can demonstrate a body of competence to match any lawyer , accountant or surveyor
Action : build and invest in your body of competence. Demonstrate your advice is based on best practice, current learning, experience and precedent