please find enclosed:
1. corrections for the matcha shrink (word document and jpeg pulp picture as basis) for your design department
2. sample feedback (2 pictures of a matcha108 mix and the actual coco matcha samples/1 feedback document) for your development department
Regarding the samples you have sent us: To fulfill the consumers expectations in Taste Nirvana we need to use high quality matcha. After discussions and tastings of the actual samples with tea experts we believe that consumers will easily identify the actual matcha as a low quality ingredient. Coco Matcha should be:
Taste: not bitter, not that harsh
Colour: bright gras green color
Our suggestion is to involve an existing premium matcha brand which secures high quality ingredients and extend consumers trust due to the cobranding. Therefore we will send you tomorrow „Matcha 108“ samples and ask you to use this for Coco Matcha and send us new samples asap (again with 2/3 teaspoon matcha 108). Could you please also ask your development department for a feedback regarding the comparison of the actual samples and the new matcha108 samples.