The episode focusses too much on American and British politics in the 1990s without really considering the effect of public relations on Western popular culture during that decade. There is a brief discussion on the use of product placement among Hollywood movie celebrities but no more; I would have thought that the rise of the cult of celebrity and reality TV shows during this decade merited more serious treatment than it does here. Social trends such as cocooning and the opportunities these gave to PR and marketing people are also ignored.