business is faulty. De George has correctly argued. The apolitical and ahistorical
views of business are also faulty. And given that the business system is no longer
local or national, but global, what would it take to change the mies and guidelines
according to which global businesses operate? Even if we are certain we know what
they should be doing, unless we can relate this to how businesses can come to operate
in those ways, the normative arguments will lack power, persuasiveness, and
effectiveness. Only if we are able to provide this analysis will our normative ethics
fulfill the practical task it has taken upon itself. This is the complex and fascinating
future I see for business ethics