Viable product concepts provide key impulses
The national subsidiaries lived up to their role as innovation drivers in
local markets for fruit beverages once again in 2011 and succeeded in
providing sustainable impulses with a number of new, attractive products.
granini samtig & fein represented an unusual innovation in Germany, for
example. These fruit juices are distinguished by their especially fine taste
and velvety texture (with fruit pulp but without fibre).