Develops a classification or typology of the sports fan. Specifically, contends
that five different types of sports fans exist: temporary, local, devoted, fanatical, and
dysfunctional. The need exists to identify the different types of fans due to the
inadequacies of past theories to explain the totality of fan behavior. The usefulness of the
typology is demonstrated by offering specific segmentation strategies for each
classification. Finally, directions for future research are presented