All these characteristics are generated from the interplay between the social and economic
context during the formative years of the generation, coupled with the effects of the older
generations providing nurturing and care, developing policies and community practices, shaping the character traits of the Y Generation
note, is that ‘Gen Y, as a group, has tremendous influence in our culture, with a powerful impact on
the workplace’ and they are increasingly portrayed as being a ‘cultural phenomenon’. This
identification of Generation Y as representing a major generational shift is the product of
generational shaping, which is regarded as profound when compared to any previous generation in human history. The reason for this is now explained.