2. Customer Relationship Management (CRM) incentives such as bonus point or money off coupons. There are many examples of CRM, from Petroleum Companies to banks to supermarket.
3. New Media – Websites and mobile phones that support a sales promotion.
For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect.
4. Merchandising – additions such as dump bins, point-of-sale material and product demonstrations.
5. Free gift e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.
6. Discounted price e.g. Budget airline such as Spicejet e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced.