Advice Sharing, adapted from [24]
1. When I consider buying a vacation package, I ask other people for advice.
2. I do like to talk to others before I buy a vacation package.
3. I frequently ask other people what vacation package to buy.
4. I like to get others' opinions before I buy a vacation package.
5. I feel more comfortable buying a vacation package when I have gotten other peoples' opinions on it.
6. When choosing a vacation package, other peoples' opinions are important to me.
Website Trust, adapted from [42], [70]
1. I find it necessary to be cautious with this website.
2. I trust that this website keeps my best interests in mind.
3. This website's behavior meets my expectations.
4. This website has more to lose than to gain by not delivering on its promises.
Website Enjoyment, [45], [51]
1. I found my web site visit interesting.
2. I found my web site visit enjoyable.
3.I found my web site visit fun.
Perceived Control, adapted from [45], [50]
1. If I wanted to, I am confident I could get information about vacation packages from Expedia within the next 30 days.
2. Getting information about vacation packages from Expedia within the next 30 days is completely under my control.
3. It would be easy to get information about vacation packages from Expedia within the next 30 days.
4. If I wanted to, I would be able to get information about vacation packages from Expedia within the next 30 days.
5. All necessary resources for getting information about vacation packages from Expedia will be accessible to me within the next 30 days.
Website Intentions, adapted from [22], [94]
1. Return to website: If you needed to purchase a similar service in the future, how likely is it that you would return to this website?
2. Intent to Purchase 1: If this vacation package were competitively priced, I would consider buying it from this website.
3. Intent to Purchase 2: If this vacation package were significantly less expensive at this website than at a better-known online merchant, I would consider buying it from this website.
4. Intent to Purchase 3: If I needed this vacation package in the near future I would consider purchasing it from this website.
Received 16 January 2013; received in revised form 15 November 2013; accepted 15 November 2013.