Corporate culture built on understanding Aeon as a part of society, and building all of its
policies (sustainability or otherwise) on the interconnection among customers, communities
and cultures. This is evident in their “soft and hard” side design of sustainability and CSR
policies.
• Strong and sincere commitment from senior management to sustainability and CSR.
• Aligning sustainability and CSR strategies with business strategy and corporate culture.
• Applying the same sound management processes to sustainability and CSR policies that are
applied to any other business policy.
• Involving employees in project participation with customers at a community level.
• Establishing awareness and advertising campaigns at a national level.
• Understanding the intangible positive impact of sustainability and CSR policies in the
organization rather than basing the evaluation of policies on economic results and measures.
• Collaborating with external organizations at all levels, including local authorities, national
government, non-profit organizations, think tanks, other companies, industry associations,
and so forth.
• Establishing an easy-to-understand sustainability and CSR objective (that is, branding
sustainability) to guide policies and actions at different levels.