Promotion of sales at the travel agency "Paralela
45", Timisoara
Unlike advertising, which is providing
information about the company and its tourist
offer, sales promotion is a means of
communication through which it seeks to
stimulate through diverse channels to consumers
of tourist products and services to dealers and
middlemen, prompting them to contribute to the
achievement of corporate interests. Therefore,
sales promoting, to complement advertising and
personal selling boosting demand, reducing the
time to adoption of the decision and lifting the
company's prestige tourist market.