East Asian and Southeast Asian countries have long histories of utilizing white skin as a key criterion of personal beauty and this is why skin whitening. Thailand, every drugstore is filled with skin creams that are meant to lighten dark skin, whitening trend in Asia is getting out of control. The demand for such products stems from the belief common in the Asia-Pacific region that fair skin signifies a higher social class while darker skin is often associated with outdoor laboring opportunity for manufacturers to continuously elaborate for a better cream, serum, ointment, soap, and skin pigmentation plays such an important role in the society.
Pond’s is a cosmetic brand that has been around for years and has become the household name in India. one of their advertisements for a skin-lightening cream has fuelled a debate in India over why fairer skin should be considered more beautiful. In the storyline the girl is rejected by the male because she has a very dark complexion. After using the product within 4-5 weeks she becomes fair and the guy regrets for mistreating her and this commercial promoted the idea that if a person bleaches her skins, she would have more opportunities to be happy, beautiful, successful and loved.
East Asian and Southeast Asian countries have long histories of utilizing white skin as a key criterion of personal beauty and this is why skin whitening. Thailand, every drugstore is filled with skin creams that are meant to lighten dark skin, whitening trend in Asia is getting out of control. The demand for such products stems from the belief common in the Asia-Pacific region that fair skin signifies a higher social class while darker skin is often associated with outdoor laboring opportunity for manufacturers to continuously elaborate for a better cream, serum, ointment, soap, and skin pigmentation plays such an important role in the society.
Pond’s is a cosmetic brand that has been around for years and has become the household name in India. one of their advertisements for a skin-lightening cream has fuelled a debate in India over why fairer skin should be considered more beautiful. In the storyline the girl is rejected by the male because she has a very dark complexion. After using the product within 4-5 weeks she becomes fair and the guy regrets for mistreating her and this commercial promoted the idea that if a person bleaches her skins, she would have more opportunities to be happy, beautiful, successful and loved.
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