When the owner of the company looked towards the goodwill of the company and want to market the product, took steps for more publicity of the quality of product. They choose the football to sponsorship for their brand “NIVEA FOR MEN” because they love this game and knew that in those days football was the centre of the focusing point and In UK the most played game or the game whom loved by the citizens’ choose by the NIVEA brand. That’s why they knew by this way NIVEA FOR MEN can easily marketed.