John Bulloch knew his concept of an organization, The Canadian Federation of Independent Business, was correct and necessary to assist small business in Canada. (See “John Bulloch: Political Entrepreneur” case.) After his appearance before the Canadian press he was inundated with letters and appeals from the small business sector. But while he intuitively knew that there was a considerable latent need for an organization to represent the small business community in regard to government action, he did not really know if there was enough support to financially carry the organization. A quick estimate of potential, based on the U.S. model (the National Federation of Independent Business) indicated the concept was feasible, but it was not until some months later that the opportunity was verified through “test marketing.”