In the online context, relationship investment can take the form of value-adding features such as personalised web pages, tailored recommendations, and customised service. E-grocery retailers also offer their customers the ability to create customised shopping lists to save them time and effort on subsequent visits. Past buying behaviour is also used to offer customers tailored promotions
In the online context, relationship marketing can take the form of value-adding appearances such as customised recommendations, tailored service, and personalised web pages. E-commerce retailers also offer their customers the ability to build personalized buying lists to save them time and attempt on subsequent visits.