In this study, GSCM includes green innovation and the green process. Results
of the study indicate that the green process has greater impact on organizational performance than green innovation. The outcome from the green process has more immediate impact on performance as compared to green innovation, because the
green process is more of a short term driven strategy. This outcome can be explained by the characteristics of the data. Since this study is based on cross-sectional data, it might be difficult to address long term phenomena