Benefits “World’s Local Bank”
Customer feel a sense of owness in with various programmes :Held Most knowledgeable Cabbie contest at New york :Support HongKong campain during SAARS outbreak. :Sponsors 250 cultural and sporting events for helping youth. •The Bank Pulls its World Wide Business together under a single global brand to link its International size to the customers of the country in which it operates.
Risks Associated Being a Heavy player difficult to blend Customer feel difficult to be able to connect to than to the other Local Banks who can address issue personally.