while the findings for AA indicate that both
populations search primarily for the same characteristic on a
website, consistency.
These findings are in line with what
Roseman et al. [21] claims: events that are positively
appraised as consistent elicit positive emotions.
Despite the
similarities found, the Japanese population appears to be
more judgmental on aesthetics that have heavy gender traits;
however, slight traces of the same criticism were found with
the Mexican population.