For some years, I’ve been concerned about the use of the word ‘visioning’ and the implication that rational, left-brain activities such as brainstorming and identifying goals and objectives are often miscast as ‘visioning’. I was particularly sensitive to this issue after spending a day at a conference in Europe where everyone seemed to be speaking about visioning but I felt we had no common definition. Our problem was not translation. We were simply talking about different things.