example, argues that hospitals are demanding a new
role of clinical CEOs who should become more proactive
and aiming at continuous improvement of a health
care delivery. As the strategic management literature
shows, this requires that CEOs use the MIS in a more
interactiveway to discuss available information on critical
aspects of the hospital’s strategy across hierarchical
levels and functions. This will help hospitals to identify
strategic uncertainties and to react appropriately
and timely [30].