Therefore, it might be useful to enhance the way people
currently shop on the Web using an online shopping
environment that provides a more accurate representation
of the way that commerce works in the physical world. In
this paper, we argue that a virtual place that simulate real
world commercial site and has (i) several communications
channels for interaction (e.g., text, voice, touch, and
gestures), (ii) a 3D space displaying 3D products, (iii)
human-like avatar sale-persons facilitating the sale the
products, is a medium that enhances trust and hence
increase e-business profitability.