This framework proposes that customers and their social communities can contribute to sustainable supply chain management at all stages, namely, service design, production, procurement, distribution, promotion, and marketing, as well as loop-closing supply chain processes that feed back into the sup-ply chain. The proposed framework is structured according to the processes in which the customer is involved and the purpose, intensity, and methods of customer involvement. The framework includes issues relating to the factors that motivate customers’ sustainability actions and the manage-ment and outcomes of the customer involvement in each supply chain process.