Superior performance
1. Profitability : Return a company makes on the capital invested in the enterprise.
1.1 Return on invested capital Net profit over the capital invested in a firm.
1.2 Result of how efficiently the capital is used to satisfy customer needs.
2. Profit growth : lncreade in net profit over time achieved by.
2.1 Selling products in rapidly growing markets.
2.2 Gaining market share from rivals.