Strategy is about ’organisations’ and not simply 'businesses' or 'corporations Strategy principles and practice are needed for all types of organisations—large and small, private and public, profit and not-for-profit (NFP). The development and focus of strategy will vary according to organisation type. We see 'businesses’ as a subset of the more general organisations for businesses,profits and shareholders are more important than for other type of organisations,. but stakeholders, performance and beating competitors (current or petential) are important for all organisations.