Packaging/Shoebox
Our shoebox target will be more difficult to meet. Our boxes need to be lightweight and waste-efficient, but they still must retain their integrity and structure from the factory to the consumer. Starting in 1995, our shoebox has been made of 100% recycled content. Since that time, we have worked to reduce the weight of the box, developing different alternatives with varying degrees of success. The new NIKE Brand box is a 3% weight reduction against our FY11 baseline, building on a 6% savings from a previous box redesign. We are in Phase 3 of rollout and will be at full implementation of the new box design by the end of FY15. That’s good progress but not enough to meet our 10% reduction target by FY15. We are exploring additional options, including changes to the master carton - so that the smaller and lighter shoeboxes can be shipped in a leaner outer box. Additionally, we have other shoebox initiatives in various stages of implementation that will reduce overall shoebox weight.
Converse launched its redesigned box in FY12, achieving a 13% reduction in average weight per box compared to the previous design. This reduction was achieved through a design overhaul that enabled the use of less material and lighter-weight corrugate fiber.