You will find that in general Venezuelans are very open and warm. Both in a formal-business or informal-social context, Venezuelans will make conversation, tell you about themselves, or invite you for a coffee or a drink to foster a personal relationship.
It is not a priority to establish a personal relationship before getting down to business. It is very common to start a good business relationship and from there, go to a personal relationship, depending on common interests such as sports, food, drinks, travel, hobbies, family, etc.