South Korean TV then produced another travel-reality show called "Noonas Over Flowers" noonas meaning older sisters that had several well-known Korean actresses backpacking their way through Croatia.
"It had a huge impact on the popularity of Croatia and improving the knowledge of our country," said Ivicic of the shows that aired in 2013-14.
Last year more than 252,000 South Koreans visited Croatia, around five times more than in 2012.
"'Noonas Over Flowers' firmly put Croatia on the map for South Korean travellers," said Cho Il-Sang, spokesman for the country's top travel agency Hana Tour.
The whole eastern Europe region had been off bounds for most South Korean travellers due to a lack direct flights and short holidays.
"But the TV show changed all that.... Croatia is emerging as one of the most promising travel destinations for South Koreans who visit Europe," Cho added.
Tourism accounts for about 15 percent of Croatia's gross domestic product (GDP), around seven billion euros ($8 billion) annually. For the first nine months of 2014, official figures show tourism brought in 6.7 billion euros or 2.5 percent more than the same period a year earlier.
South Korean TV then produced another travel-reality show called "Noonas Over Flowers" noonas meaning older sisters that had several well-known Korean actresses backpacking their way through Croatia."It had a huge impact on the popularity of Croatia and improving the knowledge of our country," said Ivicic of the shows that aired in 2013-14.Last year more than 252,000 South Koreans visited Croatia, around five times more than in 2012."'Noonas Over Flowers' firmly put Croatia on the map for South Korean travellers," said Cho Il-Sang, spokesman for the country's top travel agency Hana Tour.The whole eastern Europe region had been off bounds for most South Korean travellers due to a lack direct flights and short holidays."But the TV show changed all that.... Croatia is emerging as one of the most promising travel destinations for South Koreans who visit Europe," Cho added.Tourism accounts for about 15 percent of Croatia's gross domestic product (GDP), around seven billion euros ($8 billion) annually. For the first nine months of 2014, official figures show tourism brought in 6.7 billion euros or 2.5 percent more than the same period a year earlier.
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